According to The Drinks Business, Spotify has curated playlists that have been tailored to wines within the Frontera range. Users of the audio platform in the US can scan a code on Frontera bottles using the Spotify app, which will then open the customised playlist for the wine they’re drinking.

The QR codes, designed to look like a sound wave, are printed on all 750ml and 1.5l bottles. Each of Frontera’s wine styles has been paired with a different music genre, and each playlists boasts 40 songs. A statement from the wine brand said the decision was in part inspired by research conducted by the University of Oxford, which found that changes in sounds can affect the taste of wine. In these times, it is also designed to appeal to those isolating and drinking at home due to lockdown laws.

Read more at source: The Drinks Business