After 2 years of consecutive success, the 3rd edition of the London Competitions brings the best deals for wine, beer, and spirits producers and brands. This international competition, due to its unique approach to judging, has been recognized as an ideal competition among all the other wine, beer, and spirits judging events from across the globe.

All global wine, beer, and spirits competitions have been organized in the same way for years, by drinks being blind-tasted and judged. The London Competitions have broken with tradition and have brought a different approach to judging. Apart from quality, the London Competitions also judge all the wines, beers, and spirits based on their packaging and value for money. To be more precise, the London Competitions judge in the way a consumer would, when picking a bottle.

Beverage Trade Network, the organizers of the London Competitions asked hundreds of trade buyers as to how they buy their wine, beer, and spirits. In the end, it all boiled down to three things: Quality, Value, and Packaging.

The average customer always looks at the price first. Then they look at the label and pick out the wines, beers, and spirits, with designs and stories that appeal to them. These two things come before a producer even gets a chance to show how well their product is.

Putting this in place, the London Competitions are judged on the three main parameters of Quality, Value, and Packaging.

Quality

We celebrate the drinks that are both enjoyable and easy to drink, drinks that are well-balanced where their acidity, tannins and alcohol levels all work seamlessly together.

Packaging

What a brand looks like is how every consumer chooses their wines, beers, and spirits. Up to 70% of consumers would choose a new drink just because it looks good. So, well-designed packaging is a must-to-consider factor.

Value

To be a good wine, beer, or spirits, it is not necessary to have a higher or cheaper price. What affects most is the value for money it holds.

The 2019 London Competitions saw wine, spirits, and beer entries from across the globe and winners from countries including USA, France, Germany, Uruguay, Azerbaijan, Australia, South Africa, and many more. The bottles were judged by a leading panel of judges, who are involved in the direct trade and day-to-day buying of wines, beers, and spirits.

Kellermeister’s Wild Witch took home the ‘Wine of the Year’ award at the 2019 London Wine Competition. Along with that, the Barossa wine also won ‘Best in show by Country (Australia)’, ‘Best in show by Varietal (Shiraz)’, and ‘Best wine by Quality’.

“For Wild Witch Shiraz to be judged Wine of the Year at such a prestigious international event is a massive achievement for Kellermeister.” said Mark Pearce, CEO of Kellermeister.

“Such a strong showing on the international stage is great for our state, our beautiful Barossa region and for Kellermeister. We’re thrilled”.

So, the medal-winning drinks are the ones that,

• Offer the best value for the price

• Offer the best quality for their price

• Stand out of the shelf against the competitors

• Tell their story in the most relevant way

To grab the best deal, enter your wines, beers, and spirits into the London Competitions before 31st January 2020.

Winners of 2019, Heaven’s Door Double Barrel Whiskey took home ‘Spirit of the Year’, ‘Whisky of the Year’, ‘Best in show by Country (USA)’, ‘Best Spirit by Quality’, and ‘Best Spirit by Value’ at the 2019 London Spirits Competition, with a whopping 96 points in its pocket.

"We were thrilled not just for the recognition, but because it comes from a comprehensively considered competition that aims to reward whiskeys that are high quality and attractively packaged.' - Andrea Myers, Vice President of Marketing for Heaven's Door.

Winning a London Competition medal will help you in creating a solid impression on the wine market across the globe. We have our winners present in the mouth of all the big buyers. We recognise their effort by furnishing the results out to:

• 50,000+ trade professionals around the world in the Beverage Trade Network community

• Results will get press awareness among media partners of the London Competitions and will be posted on BTN news and Bevroute News

• Results to go to 20,000+ Wine Buyers around the world

• Buyers will see your package giving you great exposure

• The medals can be used on your brand deck, shelf talkers, case cards, bottle neckers, and sell sheets

• The London Competitions will provide year-round digital media promotion for all winners.

 Quantity Discount Now Available

• 3 to 8 entries: 10% discount

• 9 to 13 entries: 15% discount

• 14 or more entries: 20% discount

At London spirits competition last year, we had OX44 Gin by Chalgrove Artisan Distillery grabbed the ‘Best in show by Country (UK)’ at the 2019 London Spirits Competition.

When asked about their wine, Director, Bob Clark said“Retailers and wholesalers who were 'indifferent' to our products are now queuing up at our door. The curiosity it has caused amongst the trade and public has increased our sales dramatically. Finally, the award has caused BBC South Today and BBC Radio Oxford to interview us, giving even greater exposure”

Our Judges

All wines, beers, and spirits entered into the London Competitions are judged by experts only, these experts are involved in direct commercial buying activities for selling to the consumers. They are the professional buyers who select what goes on the shelves of the restaurants, hotels, supermarkets, and stores. We make sure every step of our should help the participants to enter the market on the same of merit and we act as a catalyst for their trade. Hence, we have all top buyers and experts to assess wines, spirits, and beer.

Check out our list of judges here:

London Wine Competition | London Spirits Competition | London Beer Competition

Scoring System

• Quality: marked out of 50

• Packaging: marked out of 25

• Value: marked out of 25

To win medals, wines, beers, and spirits must score according to the following points:

• Gold: 90 points or over

• Silver: points between 76 to 89

• Bronze: points between 65 to 75

Check out 2019’s winners:

London Wine Competition | London Beer Competition | London Spirits Competition

Key Dates:

Submission Ends: 31 January 2020

Warehouse Closes For Samples: 06 March 2020

Judging: March 24, 2020

Winners Announced: 30 April 2020

Don’t forget to enter your wines, beers, and spirits before 31st January to grab the best deal.