Beverage Trade Network News

Submit Your Spirits Before 31st January To Enter the Competition



After 2 years of consecutive success, the 3rd edition of the London Spirits Competition brings the best deals for spirits brands. This international competition, due to its unique approach to judging, has been recognized as a unique and ideal competition among all the other spirits judging events from across the globe.

All global spirits competitions have been organized in the same way for years, by spirits being blind-tasted and judged by experts. The London Spirits Competition has taken a step ahead and brought a different approach to judging. Apart from quality, the London Spirits Competition also judges all spirits, based on their packaging and value for money. To be more precise, the London Spirits Competition judges in the way a consumer would, when picking spirits.

The average customer always looks at the price first. Then they look at the label and pick out the spirits bottles with designs and stories that appeal to them. So, these two things come before a producer even gets a chance to show how well their spirits taste.

Putting this into place, the London Spirits Competition judges spirits based on three main parameters:


We celebrate the spirits that are both enjoyable and easy to drink, spirits that are well-balanced where alcohol levels all work seamlessly together.


What a spirits brand looks like is how every consumer chooses their spirits. Up to 70% of consumers would choose new spirits just because it looks good. So, well-designed packaging is a must-to-consider factor.


To be good spirits, it is not necessary to have a higher or cheaper price. What affects most is the value for money it holds.

So, the medal-winning drinks are the ones that,

  • Offer the best value for the price

  • Offer the best quality for their price

  • Stand out of the shelf against the competitors

  • Tell their story in the most relevant way

To grab the best deal, enter your spirits into the London Spirits Competition before 31st January 2020.

Quantity Discount Now Available

£ 165 per entry

  • 3 to 8 entries: 10% discount

  • 9 to 13 entries: 15% discount

  • 14 or more entries: 20% discount


Our Judges

All spirits in the London Spirits Competition are judged by experts only, the experts are involved in direct commercial buying activities for selling to the consumers. They are the professional buyers who select what goes on the shelves of the restaurants, hotels, supermarkets, and stores.

Check out the list of judges for the 2020 London Spirits Competition

Scoring System

  • Quality: marked out of 50

  • Packaging: marked out of 25

  • Value: marked out of 25

To win medals, spirits must score according to the following points:

  • Gold: 90 points or over

  • Silver: points between 76 to 89

  • Bronze: points between 65 to 75

Key Dates:

Submission Ends: 31 January 2020

Warehouse Closes For Samples: 06 March 2020

Judging: March 24, 2020

Winners Announced: 30 April 2020

Don’t forget to enter your spirits before 31st January to grab the best deal.


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