Share

Sommeliers Choice Awards 2023 Winners

Hennessy Very Special launches new limited edition collaboration with artist Felipe Pantone

Felipe Pantone was fascinated with Hennessy\'s archive library in Cognac

30/07/2019

The phenomenon in the art world, born in Buenos Aires, Felipe Pantone arrived in Spain starting with experiments in graffiti, forging his own way at the intersection of vintage typography, optical and kinetic art, always being in constant motion, being a rebel in his way of thinking and in his creations.

Today, Pantone is an artistic pioneer known worldwide. Its form of visual expression can be seen in a constant struggle of wonderful colors, graphics, and 3D illusions. His technique explores the history that is constantly being transformed by avant-garde technology.

"My work is influenced by the past, but it is totally contemporary. I like to transcend time through an unexpected experience that you can only have through art. I am always trying to jump to the next wave, to innovate." - Felipe Pantone -

The fact that Felipe Pantone has achieved the title of the star without publicly revealing his face makes him an exception in the contemporary art scene. Letting his art speak for himself gives him complete freedom: the whole world has become his canvas.

The artist is known in different time zones, leaving his mark in unexpected places and in the best artistic destinations such as New York, Madrid, Paris, Bangkok, Shanghai, and Tokyo. Some of the characteristics of Pantone are its vibrant colors and dynamic lines, which can be seen in different museums, emblematic buildings, in forgotten corners of urban landscapes, in the subway, stations and even in racing cars.   

"For me, the essence of our times is to be everywhere at once, separate and at the same time in tune" - Felipe Pantone.

His definition of modernity became the "ultra-dynamic" manifesto. Thus, for Hennessy Very Special, Felipe Pantonecreates new and unexpected experiences in the world of Cognac, which he calls "Mixing the present."

MIXING THIS HENNESSY VERY SPECIAL ENTERS A NEW DIMENSION

"In art, what matters is your contribution. It is not only about technique, but it is also about innovating" .- Felipe Pantone.

Although Felipe Pantone is at the forefront of the contemporary art scene, the artist cultivates a deep love for the past. That understanding and respect form the basis of the two works of art he created for La Maison Hennessy.

"Whether in art or in the creation of the cognac, you need to appreciate the past, but at the same time it is important to constantly reinvent yourself to keep the flame alive" .- Felipe Pantone.

During Felipe Pantone's first visit to Cognac, one of the conversations he had with Renaud Fillioux de Gironde, Master Blender of Hennessy, was about the similarities between the creation of Cognac and his own "Mix the present" process.

"As an artist, I want to enlarge Hennessy Very Special's experience with something never seen before. I wanted to show how Hennessy lives intensely in the present. It can be a brand with great heritage and tradition and at the same time be extremely dynamic" .- Felipe Pantone.

The limited edition of Hennessy Very Special X Felipe Pantone is based on the original work of art by the artist "W-3 Dimensional Three Stars", a piece inspired by Hennessy's past.

Felipe Pantone was fascinated with Hennessy's archive library in Cognac. He leafed through old labels and advertisements, explored past bottles and packaging and appropriated the three-star motif for his own visual exploration of the Cognac. In his creative process, the artist selected his favorite themes from previous works, mixing them with forgotten patterns within Hennessy's archives. In addition to reviewing the three-star design, used in the past by Maurice Hennessy, Pantone developed a new version of this pattern.

Subsequently, he incorporated these discoveries in his own creative ways, which gives the new limited edition of Hennessy Very Special X Felipe Pantone an innovative blow, symbolizing the digital era on the canvas. Within the Hennessy Very Special label, I create a metaphor symbolizing Hennessy's ability to capture every significant moment through the centuries.  

ABOUT HENNESSY

From the French region of Cognac and during its 250 years of history, Hennessy has proudly perpetuated an exceptional heritage based on adventure, discovery, and cultivation of the best that nature and man can offer. The longevity and success of Hennessy in the five continents reflect the values ​​that the Maison has maintained since its creation: the transmission of a unique savoir-faire, the constant search for innovation and an unwavering commitment to Creation, Excellence, Legacy, and sustainable development. Today, these qualities are the hallmark of a house, a crown jewel in the LVMH Group.

Read More at source: PRNewswire

Image Source: PRNewswire

More news