Hennessy is proud to present the new Hennessy XO 2017 Limited Edition bottle by Marc Newson. In the hands of the internationally renowned designer, a dynamic and aerodynamic variation in the iconic shape of the bottle breaks with the conventions that drives Hennessy XO in the conquest of new horizons.

Hennessy will introduce Marc Newson's daring reinterpretation into the new Hennessy XO bottle in markets around the world. A bottle creation as unique as a work of modern architecture, the design amplifies the blend of "waters of life" into the bottle - which has not changed since 1870 - placing Hennessy XO in a modern aesthetic.

Marc Newson mentions, " It is an honor and a little intimidating to approach an icon like Hennessy XO Clearly, this creation has transcended time and continues to exist in a very contemporary way. As a designer, it is important for me to create things that will also transcend time. the bottle Hennessy XO has a wonderful way. what I wanted to do was use design to magnify the mix, color and sensory qualities, as much as possible. "

The design of the Marc Newson Limited Edition bottle gives Hennessy XO a totally unexpected twist. Once he reduced the shape of the bottle to its purest form, the designer chose to repeat his traditional decorative adornments - grapes and leaves - in a wavy relief. These waves are perhaps the most daring design elements ever incorporated into the iconic Hennessy XO bottle.

" The lines seemed to be a more modern interpretation of what already existed, " explains Marc Newson. " For me, stripes really emphasize the strength of the bottle." When capturing the light, both the bottle and the contents are highlighted, making everything feel warmer and more tactile. The unique and immersive experience of XO "

With his enormous talent admired by the world, Marc Newson joins an elite of visionaries, among them Arik Levy, Tom Dixon, and Nicolas Winding Refn, who have taken a unique perspective hand in hand with Hennessy.

AN INNOVATIVE PRESENTATION

To reinforce the modern spirit of the new Hennessy XO bottle, Marc Newson and Hennessy went beyond the usual confines of bottle design to create a new presentation of the gift box in which the bottle is stored. The fusion of design between the "Eaux de vie" mix and glass, Marc Newson designed a transparent gift box made of hard materials, which I need a cutting-edge elaboration. The packaging design perfectly transmits the spirit of Hennessy XO, but its simplicity belies its technical challenge. Its ergonomic shape is molded into a complex material more typically used for perfume bottles. This new bottle Hennessy XO 2017 Limited Edition is incorporated into the Hennessy family and marks the first time this type of material has been used in any kind of distillate.

THE HENNESSY XO EXPERIENCE: MULTISENSORIAL

The Hennessy Tasting Committee has analyzed the Hennessy XO taste odyssey in seven different but complementary notes of sense or chapters. While these perceptions tend to vary depending on the palate, understanding and life experiences of each person, the chapters typically develop as follows:

• SWEET NOTES: It is very well received in the mouth by the fruity fruit flavors and the faint sweetness of oranges fused with the subtle acidity of Chavacano.
• THE FLAME FLUYE: A heat wave grows to the top and then breaks; the mouth is full of sensations of immense roundness. A solid, full and voluptuous presence is felt.
• THE HEAT INCREASE: The intriguing sensation of an intense heat that gradually rises reveals the complex flavor of the Eaux-de-vie (water of life), which has patiently aged in oak barrels.
• QUIET CHOCOLATE: It is the gradual discovery of something familiar. It is the well-rounded taste of rich dark chocolate. slightly sweet and silky smooth gently caresses the palate.
• SPICY EDGE: A strongly spiced note seduces the palate with a distinct taste of pepper.
• WOOD CRUSHES: A surprising feeling is felt suddenly, the vigorous reflux of oak notes intertwined with vanilla. With their bold and complex flavor, they make their powerful presence sit down and then disappear.
• ECO INFINITO: The evanescent oak notes are kept for a long time with their omnipresent wake, echoing the subtleties of each flavor and the feeling that preceded it, as well as the complexity of the long aging process of the XO blend

ABOUT MARC NEWSON
Originally from Sydney, Australia, Marc Newson has been described as the most influential designer of his generation. He has lived and worked in Tokyo, Paris, and London, where he currently lives, and his designs cover a wide range of disciplines, from sculptural pieces and architecture. He has received numerous awards and distinctions, Marc Newson has been included in Time magazine in the list of the 100 most influential people in the world and has been named a commander of the British Empire by Her Majesty Queen Elizabeth II. His work is present in many important collections of museums, including the MoMA in New York, Victoria & Albert, the Design Museum in London and the Centre Pompidou in Paris. The limited edition Hennessy XO 2017 is Marc Newson's second project with Hennessy: In 2015, he designed the amazing bottle of James Hennessy Cognac, available exclusively at select travel destinations.

ABOUT HENNESSY
From its headquarters in the French region of Cognac and throughout its 250 years of history, Hennessy has proudly perpetuated an exceptional heritage based on adventure, discovery and cultivating the best that nature and man can offer. The longevity and success of Hennessy throughout the five continents reflects the values that the Maison has maintained since its creation: the transmission of a unique savoir-faire, the constant search for innovation, and a firm commitment to Creation, Excellence, Legacy and Sustainable Development. Today, these qualities are the hallmark of a House - a jewel of the crown in the LVMH Group - that realizes the most iconic, prestigious Cognac of the Maison.

Source: PRNewswire