The design shows a collage with metallic details that resembles several layers that gradually reveal the inner beauty, illustrating the multifaceted character of Monaé and Belvedere. The design has as its final touch the phrase "Beautiful Future", an allusion to the vision of Monáe and Belvedere of a future where integrity, diversity and free expression are celebrated.

The legend "A Beautiful Future" is a remembrance to the brunch organized by Belvedere and Monáe in 2018 to boost the "Fem the Future" movement, created by the renowned artist, dedicated to promoting awareness and opportunities for women - or those who identify as women - through music, art, tutoring and education. 

In parallel, a social media campaign was presented in which consumers were invited to define what "A Beautiful Future" would be for them. Belvedere Vodka continued to drive the initiative in June 2019 with a campaign of inspiring messages about diversity, free expression, inclusion, and empowerment. In a series of content created in conjunction with the brand, Monáe reads out a selection of these inspiring publications, making a call to start with a beautiful future.

La Maison and the artist share the understanding of the key pillars of success: authenticity, craftsmanship, and integrity. "I am excited to partner with the brand to defend positivity and chart a path to a beautiful future," said Janelle Monáe.

"This collaboration is a convergence of our beliefs: optimism and the power of " we " instead of " me " as a link to unite and make the world a more positive place. We look forward to the second year of this empowerment campaign together to Janelle with our beautiful limited edition bottle, "said Rodney Williams, president, and CEO of Belvedere Vodka.

Source: PRNewswire

Image Source: PRNewswire