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Vixen Vodka Celebrates A Year Of Spirited Growth

Its strong sales, award-winning vodka and nationally recognized marketing efforts have earned the brand a respected reputation among industry influencers and consumers.

06/12/2013

ATLANTA, Dec. 5, 2013 /PRNewswire/ -- Launched in November 2012, Vixen Vodka has taken the spirits industry by storm. Its strong sales, award-winning vodka and nationally recognized marketing efforts have earned the brand a respected reputation among industry influencers and consumers.

As the team approaches its one-year anniversary, Vixen Vodka has successfully launched in Georgia, Minnesota and Mississippi, with West Virginia, South Carolina and Tennessee set to introduce the brand in January 2014.

Since its launch, Vixen Vodka has come to be featured in more than 300 locations across Georgia. The brand continues to expand throughout the state, most recently to five Tin Lizzy's Cantina locations and 14 concepts from Here to Serve Restaurants. Additionally, Vixen Vodka has seen much success in major retail locations, including Tower Beer, Wine & Spirits and Total Wine, which features Vixen Vodka as part of its Spirits Direct Program.

"Much of our success is due to over 300 events in which we have participated. – allowing us to reach women one-on-one," said Carrie King, partner. "We took a grassroots approach because women like to support women, and they are looking for a story to share with their friends," King said. 

Read more at source PR Newswire

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