VINISUD: More Fairs More Often
The news came as quite a shock last year: the international wine fair for Mediterranean wines, VINISUD, will no longer take place every two years, but every year, and will take place two weeks earlier than it has since its creation in 1994.
The show will be annual for three years; after the 2018 edition, the organisers will weigh the pros and cons and decide on the way forward.
The aim is to improve the fair`s competitive advantage against ProWein by placing it even earlier in the commercial season. But the downside is that VINISUD is now only two weeks after Millésime Bio, the international organic wine show, which also takes place in Montpellier every year. Sudvinbio, the French union of organic wine producers and organiser of Millésime Bio had expressed concerns when the Adhesion Group, organiser of VINISUD, announced the new strategy last year.
A clash of two shows?
The number of exhibitors of both Millésime Bio and VINISUDis increasing: VINISUDfeatured 1,650 companies in 2014 and 1,707 in 2016. Two years ago, Millésime Bio became more stringent about the prerequisites to exhibit within its alleys – only confirmed organic producers are now accepted, while those in the process of converting to organic viticulture are not – in a deliberate move to limit growth. Since then, however, the number of exhibitors has jumped from 794 in 2015 to 873 in 2016.
`At Millésime Bio, I am a producer of organic wines who happens to work in the AOC Saint-Saturnin, while at VINISUD, I am a producer of the appellation of Saint-Saturnin who happens to work organically,` said Virgile Joly, who is also a member of the Executive Board of Sudvinbio. `The difference in positioning and frame of mind between those two events makes them complementary, for visitors and exhibitors.`
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