All eyes will be on Washington, D.C. this coming February for an unprecedented display of bi-partisanship, as the inaugural US Beverage Industry Expo, reaches across the table for a cross beverage cheers. 2016’s must-attend forum for the multi-billion dollar alcoholic beverage industry sets aside the differences and focuses on the common challenges and interests for the beer, cider, spirits and wine industry.

Not since prohibition have converging trends caused so massive a disruption across the beverage industry and broken down its barriers. Segmentation of the industry in the domains of beer, cider, wine and spirits have become unsustainable. Disruption is the New Normal, victory is in the hands of the challenger, the rule and boundary breaker.

To help the beverage industry navigate the New Normal, USBevX brings together 150 flagship exhibitors, a who’s who of industry movers and shakers, along with top-notch presenters and luminaries; all speaking to the timely topics on everyone’s mind.

Whether you are in beer, cider, wine, spirits — or all of the above — you need to be part of the dialogue. Every facet of the industry is impacted and facing similar challenges. An increasingly diverse and adventurous consumer base drives demand for authentic brands in every sector, while leviathans joust to maintain dominance.

Consumers can no longer be easily segmented: they are fickle, experimental, brand agnostic, and empowered as well as paralyzed, by the dizzying array of choice. They are embracing and shaping the new beverage landscape, and so can you.

Don’t miss this important opportunity to be informed, motivated and inspired. USBevX brings you a wealth of expert speakers, including:

Leslie Sbrocco, an award-winning author, speaker, consultant, and television host, known for her entertaining approach to wine and food.

Mark Barden of the consultancy firm eatbigfish, and author of “A Beautiful Constraint,” a provocative business primer that’s been called “world changing,” will address how to do more with less in the New Normal.

John Bassounas, President of data analytics consultancy, WildFig, explains how organizations can thrive in an often chaotic, data-driven economy.

Danny Brager of Nielsen will shed light on the latest consumer metrics across the beverage space and what it says about consumer behavior.

John Hinman of Hinman-Carmichael Beverage Law will provide an update on the fractured regulatory landscape.

Jeff Menashee of the Demeter Group will tackle the often mind-bending trends in mergers and acquisitions.

Sid Patel, of Beverage Trade Network, will help wineries, breweries and distilleries better understand and communicate with the distribution network.

Elizabeth “E” Slater, of In Short Direct Marketing will address the challenges of running a family owned business.

Additional industry experts will address the latest in packaging design, brand promotion, consumer behavior and much, much more. ¬
Opportunity always exists, especially in times of profound instability. USBevX will help industry leaders be better prepared to identify and seize these opportunities when they present themselves.

For more information, please visit the official USBevX website at http://usbevexpo.com