2nd December, 2014 by Lauren Eads

Instagram started selling sponsored posts last year but Stella Artois is the first beer brand to use the service with the brand’s owner, AB InBev, making use of the digital platform to target millennial consumers. Six images of Stella Artois in festive settings alongside various foods will be broadcast on the site as of today as part of its “Give Beautifully” campaign – tapping into the trend for beer and food pairing.

Lucas Herscovici, Anheuser-Busch’s vice president of consumer connections, said that reaching and engaging with legal drink age millennial consumers was “critical” for all of its brands adding that Instagram was a “very important channel” through which to do so.

Read More at Source | Drinks Business