ProWein is a prime international trade fair for the wine and spirit industry in Germany, Western and Central Europe. ProWein 2018 will be held from the 18th to the 20th of March in Messe Dusseldorf.

ProWein Dusseldorf provides an effective platform for winemakers and alcohol distillers to present their top products divided into eight main categories. These include: wines, sparkling wines, spirits, mineral water, marketing means, IT solutions, trade literature and services. ProWein hosts first class industry-related events. Tasting sessions are scheduled in the ProWein Forum, as well as directly at the expo stands. Other shows cover champagne producing, packaging and design, coffee and craft beer.The 2017 show’s visitor numbers also set new standards. A total of 58,500 trade visitors from 130 countries came to ProWein (2016: 55,700 from 126 countries). One in two visitors came to Düsseldorf from abroad. Particularly pleasing here was the high number of managers: at least two-thirds of all visitors were top decision-makers. They came to Düsseldorf with a clear intention to invest: just under 60% of all trade visitors performed their business deals during the fair or planned to place orders right after it. One in two visitors also found new suppliers. "ProWein is an incredibly intensive trade fair. For three days very concentrated and effective business goes on here. Visitors particularly included key players – important importers and representatives from large international commercial chains. Again this year the sector showed how strong and capable it is. An extremely high number of orders were placed and a great deal of new business ideas were discussed,” said Hans Werner Reinhard, Managing Director of Messe Düsseldorf, summing up the success of the trade fair.

Exhibitors’comprehensive ranges this year were supplemented by special focal points. These included the Champagne Lounge, the Organic World focusing on organic wines, the Tasting Area by Mundus Vini and the fizz Lounge. Particularly quirky and unusual ideas were in the spotlight in the "SAME but different" special show. Running in parallel the supporting program consisted of some 500 tastings and events that were held either right at the exhibitors’ stands or in the ProWein Forum. These events were aimed at retailers and restaurants to an equal extent and provided key impulses and information. Amongst other things British wine critic Jancis Robinson presented her own personal ProWein favorites.