According to Twitter, there were 2.2 million tweets during the 12.5 minute Pepsi Super Bowl Halftime Show, of which a quarter of tweets were Pepsi #halftime.

Pepsi served as the official sponsor of the Super Bowl XLVIII Halftime Show featuring GRAMMY award winning artist Bruno Mars and the Red Hot Chili Peppers.

Super Bowl advertiser Pepsi placed its in-game, :30 introduction, “Soundcheck NYC,” just prior to halftime to hint at what was to come to viewers at home before revealing what the more than 82,000 screaming fans in the stands witnessed: a light show and Bruno Mars and the Red Hot Chili Peppers’ electrifying performance.

 - See more at: http://beverageworld.com/articles/full/16253/pepsi-half-time-racks-up-the-tweets#sthash.m7m3fYWp.dpuf