Paulaner USA, the U.S. importer of the legendary Paulaner Brewery portfolio and other premium beverage alcohol brands, will launch new packaging artwork along with a unique mnemonic logo on all secondary packaging that clearly defines its German position as the leading Hefe-Weizen brew to the U.S. market. The new design is aimed to communicate this positioning and clearly define the German brew as the world’s best Hefe-Weizen to American beer connoisseurs.

“We recognize that U.S. consumers have a wide range of choices in today’s ever expanding beer category,” notes Steve Hauser, President and CEO of Paulaner USA. “With all of the expressions of Hefe-Weizen available today, we wanted to rightly acknowledge Paulaner as the leading brewing company in the country that literally invented the Hefe-Weizen style. By adding our newest tagline to every Paulaner bottle only further reinforces our clear leadership in the U.S and around the world.”

The new design will feature Germany’s #1 Hefe-Weizen embossed on all secondary packaging; six-pack and 12 pack assortments beginning this spring and the outer carton later this year.

Source| Beverage World.