You can't buy a celebrity endorsement like this one.

In an aside in his remarks at a White House event to announce the establishment of two manufacturing hubs in Chicago and Detroit, Obama offered a presidential endorsement to Goose Island Beer Co., a once small brewery in Chicago that opened in the late 1980s when hardly anyone was drinking craft beer.

See more at source: http://www.beverageworld.com/news/headline/3753/obama-plugs-chicagos-goose-island-beer