Ao Yun, as the powerful red is called, is grown, produced and bottled in Adong, an area perched 2,600m above sea level on the edge of the Tibetan plateau in one of the remotest places on Earth.

MH, part of French luxury conglomerate LVMH and owner of brands such as Dom Pérignon, Krug and Château d’Yquem, is targeting the international crowd as much as the Chinese market with the wine, priced at €300 a bottle.

`We are starting to see wine collectors around the world wanting to have iconic wines produced in China,` Jean-Guillaume Prats, president of MH`s estates and wines division, told the Financial Times.

Mr Prats said Moët will begin marketing Ao Yun — roughly translated, the name means `sacred cloud` — to connoisseurs and collectors in Europe from next month, and in China from October.

Production at the vineyard, in the south-west province of Yunnan, close to the Tibetan border, is a tiny 24,000 bottles but Mr Prats said the plan was to reach 50,000 within the next five years. The exotic location was picked for its climatic conditions, rare in China, of not being either too wet or too cold.

Image courtesy and full article can be found at source ft.com