MillerCoors has partnered with global crowdsourcing platform Zooppa for a crowdsource video project for Redd's Apple Ale. The project asks legal drinking age filmmakers to create humorous 15-second videos showing people picking "different."

The campaign highlights the brand's slogan of "Pick Different" and targets men and women aged 21-34 who have traditionally been beer drinkers. The winning entries will split $35,000 in total awards and their content may be used throughout 2015 to promote the brand.

- See more at source | Beverage World.