Concha y Toro UK has launched Wine Advice App
The App aimed at off-trade retailers to help maximize wine sales on the shop floor Called `WineWise`, retailers can access the app via their smartphones, which contains quick hints and tips covering topics including what to stock based on consumer trends and best-selling wines, advice on effective point of sale displays and advice on how to secure sales while on the shop floor.
`Wine is a complicated category and easy to turn-off retailers and shoppers. WineWise (wine-wise.co.uk) offers a simple, free solution to covering the basics – stocking category best sellers and block-o-grams – while getting comfortable with fast facts to recommend wines to shoppers,` said Laurie Billson, Customer Marketing Manager at Concha y Toro UK. `At a total level the wine category is worth £5.1bn – or over twice as much as carbonated soft drinks, but rarely gets focus from retailers. With just a few swipes, retailers can learn about wines, read case studies about stores making it work, and start turning those ideas into profit.`
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