NEW YORK, Oct. 7, 2014 /PRNewswire/ -- Laurent-Perrier, one of the leading names in Champagne, announces that Teuwen Communications is now their agency of record for the U.S. The program includes media relations and strategic press events for all Laurent-Perrier wines in the market.

"Laurent-Perrier has become one of the international leaders in Champagne based entirely on the quality of our wines and our core values as a company," states Michelle DeFeo, President of Laurent-Perrier U.S. "Those are the points we want our campaign to communicate to press and consumers in the U.S.. Laurent-Perrier is still a family-controlled business, we\'re focused exclusively on making some of the best wines in Champagne, and we don\'t do anything else."

Established in 1812, Champagne Laurent-Perrier has a long tradition of cutting edge innovation in Champagne and can be credited with many of the ideas that have defined Champagne production since the mid-20th century. Laurent-Perrier was among the first to introduce stainless steel fermentation tanks to the region in the 1950s, resurrected the non-dosage Champagne category with the introduction of Ultra Brut in 1981, and sparked the revival of non-vintage rose Champagne in 1968 despite the opinion of other producers that non-vintage roses were not to be taken seriously.  

Read More at Source: PR NewsWire