December 3, 2014
The Beer Institute this week released a white paper, Commitment to Responsibility, which outlines the broad efforts by brewers and beer importers to reduce drunk driving and underage drinking through paid advertisements, programs to work with parents and retailers, and alternative rides home.

"People in the beer business think of responsibility every day. We are parents and neighbors ourselves, and like everyone else, we want safe communities and safe roads," says Jim McGreevy, president and CEO of the Beer Institute. "This paper outlines just some of what brewers and beer importers do every day to reduce drunk driving and underage drinking. Our industry has been invited to be part of the conversation about solutions precisely because of the work outlined here in our Commitment to Responsibility white paper."

The Beer Institute distributed the paper to every member of Congress and hosted an Industry Insights Panel on Capitol Hill, where congressional staff and others were invited to pose questions and engage representatives of brewers and beer importers involved in responsibility work.

Read more at Source | Beverage World