In a bet to entice American beer drinkers with a new Mexican brand, Anheuser-Busch InBev will introduce Estrella Jalisco to the U.S. market this month. The maker of Budweiser and Goose Island on Monday said it plans to debut the beer, which is already an established brand in Mexico, across 10 U.S. states in March, with Spanish-language advertising on TV, print, and digital channels.

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