Anheuser-Busch InBev has inked a deal to be the exclusive beer marketer for Netflix's new season of "House of Cards."

A-B InBev's Stella Artois, Budweiser and Shock Top brands will appear in episodes of the show's third season, which premiered on Feb. 27, AdAge reports. The brewery did not pay for the product placement but is providing stock of the beers for props.

"When 'House of Cards' season one came along, we got some copies of the scripts early on. So we're like, 'Hey, let's just send them some beer. This has an opportunity to probably be a pretty good digital series,'" Jim Holleran, A-B InBev director of entertainment marketing, told AdAge.

Source | St.Louis Business Journal.