December 2, 2014
Non-conformity. Originality. Wit. Unmistakable authenticity. These have been the hallmarks of the iconic lemon-lime 7up brand since 1929, and this month, the second largest PepsiCo beverage brand internationally reveals a refreshed visual identity and global campaign.

“7up is an important, authentic trademark, with an immensely rich heritage and brand equity,” said Brad Jakeman, President, PepsiCo Global Beverage Group (@bradjakeman). “As global beverage consumption and consumer trends continue to evolve, 7up is an important asset in our portfolio and a terrific choice for consumers who crave an original, refreshing alternative to keep them going.”

Celebrating the everyday people around the world who share these same characteristics, 7up is unveiling a new integrated marketing and advertising campaign – “Feels Good To Be You” – that connects the brand with up and coming originals throughout the world.

Se more at Source | Beverage World