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Brewery expands into six-pack market to meet competition

Klamath Basin Brewing Co. will expand its operations to offer bottled six-packs of its microbrews starting in May.

28/04/2017

A bottler will be brought on board to label and bottle 12-ounce offerings of two of its most popular beers, Klamath Basin Blonde and Backroad Vanilla Porter.

About 400 cases a month will be bottled for the initial distribution throughout Oregon, parts of Northern California and as far north as Seattle.

At present, the Klamath Falls-based brewery offers eight micro-brews and several seasonal beers on tap and in 22-ounce bottles.

The brewery has seen consumers shifting to the six packs and not buying as many of the 22-ounce bottles, so the staff decided to make the move.

“For about six or seven years, we’ve had beers available in the 22-ounce bottles,” said brewmaster Corey Zschoche. “As we see consumers shifting to the six pack, the Vanilla Porter is an obvious choice, our No. 1 selling beer.

“Our Basin Blonde ale, which we had available in the 22s but don’t anymore…we wanted to get that back out there in our six-pack package,” Zschoche said. “It’s a light beer, something a guy could sit down and drink two or three.”

The firm will start bottling the brews starting May 3. It distributes in Medford, Ashland, Eugene, Bend, the Portland area and into Washington around the Vancouver areas. It will soon test the waters in Seattle.

It has a distributor in Weed, Calif., to reach into that area and is bringing on a new sales person to expand that market along the Interstate-5 corridor. Six pack will cost about $11 to $12; the 22-ounce bottles cost $4 to 4.50. The expansion will mean a couple of extra batches of the micro-brews will be needed each month.

“This opens up a different market,” manager Jerry Rosterrolla said. “As you go down the beer aisle in a grocery store, you have the usual Budweiser, Coors, Miller beers, and then the imports and then the micro-section.

“The micro section is expanding on the six-packs. Stores are cutting back on the domestics and imports, and expanding for the micro-brews in six packs. So there’s the game for growth right there.

Read more at Source: Herald and news

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