Get your beer judged by leading beer buyers, beer consultants, and experts. Impress them by entering your top-quality beer.

Note: Winners to be showcased at the LBC participating events and the names of winning beers would be broadcasted to more than 20,000 buyers.

LEARN MORE   |  HOW TO ENTER

The London Beer Competition looks to recognise, reward and help promote beer brands that have successfully been created to identify with and target a specific beer drinker. For any beer brand to earn its place on a retailer's shelf or a bar's beer list -  and then vitally stay there - they need to be marketable and consumer driven and not just produced in the general hope it can find enough people willing to sell and buy it.

That is why the London Beer Competition is different. It will single out and shine the spotlight on those beer brands that consumers really want to buy and have a clear market value for trade buyers.

MEET THE JUDGES

The London Beer Competition will be assessed and judged by a leading panel of top-level beer buyers with current direct commercial buying responsibility Or beer consultants and experts who are also directly involved in the development of new beer brands or buying beer for commercial resale...

The list of judges will be drawn from leading retail chains, wholesalers, distributors, and on-trade groups across a variety of channels and disciplines including multiple retailing, convenience stores, cash and carries, specialist retailers, casual and fine dining, hospitality and the travel industry. 

View all the judges>>

THE JUDGING CRITERIA

To win a London Beer Competition award you will need to score highly in all three areas of our judging criteria. You might have an outstanding quality beer, but if the price and packaging are not right, you will not be recognized by the London BeerCompetition.

There is no point, for example, in having 95 point beer if it does not look good or offer consumers great value for money. Those points mean it will remain highly respected within the trade, but it will also remain largely unsold on the shelf or languishing on a restaurant's beer list.

That is why the London Beer Competition will be decided based on the following judging formula:

Q (Quality Score) + Value Score (V) + Package Score (P) = London Beer Competition Score.

Know Entire Procedure   |   Scoring System   |   Awards   |   How to Enter

BENEFITS TO MEDAL WINNERS

London Beer Competition rewards beer that is made well, taste great, offer great value for money and stand out on the shelf. Winning LBC Gold clearly demonstrates the trade how well the Beer will be perceived in the market and will give the trade a very good indicator to stock that beer.

Here are some of the benefits and reasons on why you should enter your beer in London Beer Competition.

• Raise your brands' profile, prestige, and credibility with importers, distributors, press, retailers, and consumers
• Instill confidence in the trade buyer about the marketability of your beer as LBC rates beer by its value, package, and quality.
• Winners to be showcased at LBC participating events at no extra fees.
• Winners to get access to stickers and all winning materials at no extra fees.
• Increase product sales
• Boost awareness of your brand in the media via extensive editorial and press coverage via LBC media partners
• Use the LBC logo on packaging and as part of your own promotional plan
• Social media promotion of winners ALL YEAR ROUND
• Gold winners contact data will be sent to all LBC buyers with the intent to make a direct connection between the buyer and the supplier

Regular Submission Closes 20 February

Key Dates:

• Submission Deadline: Till 20 February 2019
• Warehouse Closes For Samples: 28 February 2019
• Judging: March 21 & 22, 2019
• Winners Announced: 30 April 2019

Fee Schedule:

£115 Late Submission (Submission Ends Tonight)

2019 London Beer Competition  -  March 21-22, 2019