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25/03/2019
Consultant Country: United States
CLW is a full-service alcohol beverage sales and marketing consultancy, with an added specialization in long-term sales planning and managing distributor relationships. This includes everything from maximizing pricing structures (from FOB to shelf) to product packaging mix and timing. From a broader perspective, CLW engages clients in everything that touches sales and marketing: branding/marketing/social media, category and product training, the entire hiring process (writing job descriptions, candidate filtering, interviewing, offer letters), compensation structures, employee evaluations, sales data analysis, sales strategy design by market, sales team growth planning and the distributor selection/evaluation process. This can go deeper into the branding process as well by creating product names, writing product descriptions and doing graphic design work. We are a problem solver who genuinely wants to see the US cider industry grow and succeed. Exploring the world of cider and it's commonalities with wine.
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3-5 Years
United States, New Jersey
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