BTN members will get special pricing and benefits for the NYI Spirits Competition.
The New York International Spirits Competition is an annual event in New York City, that showcases a variety of spirits in many categories - whiskey, vodka, gin, tequila, rum, brandy and liqueurs - from all over the world. Additionally, categories are broken down into sub-categories such as flavored spirits and types (i.e. whiskey is further judged by its subcategories of bourbon, Scotch and other American or international
whiskies.)
While there are many spirits competitions in existence, this one is unique in that it is the only International Spirits Competition where all the judges are real trade buyers from the top spirits stores, bars, cocktail venues, restaurants, hotels and more in the New York Metropolitan area.
The judges are judging the spirit by its category and actual price! What this means for distilleries and producers is an opportunity to place products in front of real trade buyers in one of the biggest markets in the world. All of the judges buy spirits for a living, have a heightened palate and a deep appreciation for well-made products.
For new brands, this is the perfect opportunity to introduce something to the New York and national US market. For established brands, it’s an excellent way to reconnect and/or be rediscovered by the trade buying community in a true blind tasting.
Submitting to NYISC also provides excellent media opportunities in a variety of ways. It is held in the Media Capital of the Word - New York.
NYISC works directly with media sponsors to distribute the results to the trade and consumer. All the winners are listed on the competition website as soon as results are in. NYISC also gives extensive social media support to participating brands whenever subsequently mentioned in trade articles and consumer news.
But how do the brands connect to the media? The local media, both print and online, will be invited to report on the competition and attend the Press/Trade Event showcasing the winners. Winning producers are also invited to attend and showcase their winning products at this event for no additional charge, giving them the chance to meet and greet media representatives and trade buyers in person.
There is also no additional charge to use the winning medals in a brand’s own promotions. The only charge is for the actual submission - NYISC does the rest of the work.
Producing a quality spirits takes a lot of time, energy, persistence and patience, not to mention money. Every brand deserves a medal just for bringing products to shelves! NYISC takes it one step further by making sure the products get to the right people, on the right shelves and makes it worth the price of submission. Winning a medal in a spirits competition is cool. But winning one in the New York International Spirits Competition actually counts.
BTN Members will not only get a special price of $275 (Normally $300) but also get the following benefits from BTN and NY Spirits, Wine and Beer Competition (Register here for Free if you are not a BTN member).
If you prefer to fill a form and fax us, please find the form here.
Other Trade Benefits:
-BTN will post and promote entrants brands on BTN and Social Media. All the entrants will be contacted in 48 hrs of submission.
-Winners who registered with us will be offered a media pack complimentary where BTN will take press pictures of the winning brands and include the winner in its newsletter which goes to more than 10,000 trade professionals.
-Winner will also be featured on our homepage for one week which will help the supplier find distributors in USA and Globally.
-A Trade Interview with the winning supplier will also be featured.
If you have questions, please email us.
