Wine Production Statistics May 2013 - USA
TTB Just published US Wine Production Report for May 2013 on Aug 1 and here are some highlights that BTN noticed. Comparisons are made with May 2012.
Highlights:
- Bulk Wine Exports Down
- Bottled Wine Exports Up Marginally
- Cider Production Almost Doubles
- Wine Production Up So Far in 2013
- California followed by New York State Leads Bulk Wine Production in USA
- California followed by New York and Washington State Leads Bottled Wine Production in USA
- Pennsylvania followed by Vermont Leads Cider Production in USA
Full Report On Wine Statistical Information Issued By TTB
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Source: TTB
Wine Marketing Plan For National Retailers (A Must Read)
Adam Vignola, National Chain Manager for Bronco Wine Co
It is the fourth largest producer of wine in the United States. Bronco’s diverse family of brands are sold in over 65 countries worldwide in addition to being distributed throughout the United States
He has been calling Costco Wholesalers (8 regions), Whole Foods Markets (11 regions), Total Wines & More, wine dot com, WTSO, Fresh & Easy Neighborhood Markets, The Fresh Markets, Gelsons Supermarkets, Bristol Farms Markets, Sprouts Farmer's Markets, WineStyles, Vino Volo.
Adam is also a ISG Certified Sommelier, WSET Level 4, Court of Master Sommeliers Level 1
BTN Interviews Adam on what wineries, distributors and importers need to do when making a off-premise chain call?
Q) Let’s assume that you are selling a small wine brand and not one of the well-known national brands to large chains like Costco or Wholefoods.
In your first call to the buyer, what points would you cover in your 5 minute pitch (if they have never heard about you)?
Adam’s Answer:
To begin with both retailers do localized sets in the US. In this case if the wine brand has a local connection you start with that right off the bat. There’s already a built in customer base in the area. So, a Whole Foods in Marin County (north of SF) would make a Marin County Wine or a Sonoma County wine more desirable to look at than say a Temecula wine for that location.
In the same token a Costco in Temecula or Livermore CA would carry (and does carry) local wines from those wine regions (Temecula and Livermore respectively) in their store specific sets. So, point # 1 would be does it have a local tie in [...] Continue and Upgrade To Gold >>
