Master Sommelier and Estates Ambassador for Bien Nacido & Solomon Hills Estates, Will Costello, shares insights into his wine buying process and how he gets his customers to try new wine options based on their mood. He also shares a few great tips for sommeliers, being a Master Sommelier himself. This video is a must watch for new and upcoming wine producers who are looking to break into the on-premise market.

*** About Sommeliers Choice Awards ***

Sommeliers Choice Awards—Grow Your Wine Brand's On-Premise Presence In The US Market. The goal of the Sommeliers Choice Awards is simple: to provide on-premise buyers and sommeliers a valuable benchmark for understanding which wines would make a compelling addition to a wine list. Know More at : sommelierschoiceawards.com

*** About Beverage Trade Network ***

Beverage Trade Network is one of the world's leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world's leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios.