With the final millennials having just turned 21, millennials are now the largest consumers of wine in the US. Their tastes and preferences are completely different from the traditional baby boomer consumers, brand loyalty isn't strong and the opportunity for obscure grapes, countries, and styles is very well received.

The key is in the messaging and delivery to capture millennials attention and in my talk I will walk through the millennial mindset on consuming, what they look for in their purchases, and creating brand loyalty.

About Holly Higuera

With a background in business development and international media, Holly enjoys creating and optimizing sales, marketing, and PR strategies.

Having spent half her career in government/non-profit and the other in the private sector, she is well-versed in these areas and enjoys working with her international clients from both realms.

In her free time, she is a guest blogger for the Huffington Post Women's channel on sales and marketing and is a certified sommelier/wine importer in the Washington DC market.

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