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12/07/2018
Consultant Country: United States
New Era Group specializes in sales and marketing consulting for family wineries to help them successfully navigate the challenges of today's evolving wine industry and reach their consumers. We use our combined 60 years of wine industry experience to offer services that include distributor and retail management, analysis, strategy, and brand development. Analysis: Competitive Set Review Market Analysis/New Market Identification Portfolio Opportunity Return On Investment Inventory Management Quarterly Performance Objective Review Strategy: Multi-Channel Management Short & Long Term Planning Brand Positioning Budget/Sales Forecasting Pricing Brand Management: Promotional Program Development Sales Tools Presentation Development Point-Of-Sale Collateral Project Management Brand Style Guidelines Sales & Distributor Management: New Market Development Yearly Plan Presentations Quarterly Business Reviews Distributor Sales Meetings Market Work-With's Sales Rep Training Packaging: New Package Development Package Updates Brand Creation Line Extensions
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20+ Years
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