As a member of the China Merchants Group, Hai Luen Trading Co., (HK) Ltd. is the sole enterprise that specializes in the supply of cigarettes, liquors with the provision as a sideline. Given its established prestiged reputation, the company is holding a leadership position on the supplier of well known Chinese liquors in Hong Kong.

Hai Luen mainly deals with the supply of goods and merchandises both at sea and on shore. "Supply offshore" refers to the supply of duty-free cigarettes and liquors as well as provision to ocean-going freighters, lanchas and liners, while "supply on shore" business involves the specialized supply, including wholesale, retail and direct sales of Chinese liquors and foreign wines. Hai Luen is the agent of many popular liquor brands, such as MouTai, WuLiangYe, JianNanChun, LuZhouLaoJiao, and ChuYehChing, etc.