Premium Brands started as a full-service beverage brokerage company to help beer, wine and liquor companies share representation and product management in Colorado. That lasted about four months. The realization hit us that if we wanted to grow our brands inside a typical distributor we’d have to go out and sell it for them. With a combined 35 years’ experience calling on Colorado retailers we could easily do that. But why? Why not start our own distributor, take full control of our brands and build them the way we would want them built? So that’s what we did. Since that decision, we’ve evolved into a full-service beverage house, representing beers, wines, spirits and energy drinks. Our company is evolving but our simple philosophy never will: we only work with friendly people who make great products with realistic expectations and we are committed to have fun while doing it.