ATTO.CO., LTD is established under ideology “Enjoy your mouth, enjoy your eyes” with launching TINA Liqueur which is strawberry flavor liqueur based on Korea traditional alcohol. As following company ideology ATTO reduce distance between young consumer and the word ‘traditional’ because of its boring image by launching TINA with modern and tidy image. Although it is important that consumer prefer our product flavor and taste, it is core value of ATTO Company to provide excitement and enjoyment to consumer, this core value is not only applied to TINA also applied to other product ATTO will launch. On the other hand ATTO.CO.,LTD is conducting development and investment to the fusion of own product and IT technology among 4th industrial revolution. The products of ATTO.CO.,LTD creates added value of Korean traditional alcohol drink culture which is wasted for a long time by modernize various Korean traditional drink, it is also opening the infinite cultural potential value. -The image Korean traditional liqueur of ATTO could also expect bandwagon effects from K-pop’s popularity, it is quite different to other experience of K-pop bandwagon effects Choco-pie or Sin Ramen. -The slogan of ATTO Company "Enjoy your mouth, enjoy your eyes" is not only about taste, but also about the enjoyment of the product when products reach to consumer. This emphasizes excitement, and implies infinite possibilities to realize the core value of the company, such as ATTO’s product winning the title of K-Liqueur through its connection with K-pop.