Wine Competitions in China
1) China Wine Competition
The China Wine Competition looks to recognize, reward and help promote wine brands that have successfully been created to identify with and target a specific wine drinker. For any wine brand to earn its place on a retailer’s shelf or a restaurant’s wine list - and then vitally stay there - they need to be marketable and consumer driven and not just produced in the general hope it can find enough people willing to sell and buy it.
A competition that will judge wines in three key areas:
- Their quality.
- Their value for money.
- What they look like.
To be an award winner you will need to have a top quality wine, that offers both the trade and the consumer great value for money, and you will need to look good and truly stand out on the shelf and on the back bar.
2) Hong Kong International Wine & Spirit Competition
The Cathay Pacific Hong Kong International Wine & Spirit Competition is a unique event and the first of its kind. Run in partnership with the London-based International Wine & Spirit Competition, which has been running for 40 years and is the world’s premier platform for recognising quality in the industry, the Cathay Pacific Hong Kong International Wine & Spirit Competition is created specifically for the Asian market by those who know and are intimately involved in the region.
It is the first truly Asian wine competition in the world, supported by key factors such as: Chinese food and wine pairing awards; an award for Best Wine produced in China; and judging will be conducted by Asia’s most esteemed wine judges from China, Singapore, Japan, Korea, Taiwan and India – including the competition’s Director and Master of Wine, Hong Kong-based Debra Meiburg MW and Chinese food and wine expert Simon Tam.
3) China Wine & Spirits Awards (CWSA)
The CWSA (China Wine & Spirits Awards) is the biggest & most prestigious wine & spirits competition in China. ALL 100 the Judges are carefully selected for being the top BUYERS of wines and spirits for this market and are importers, distributors, retailers and sommeliers’.
Wines and spirits enter from 55 countries and are ‘blind tasted’. Suitable for wines and spirits already selling in the market, and also those wanting to sell to China. Two major competitions per year:
CWSA Best Value: From the highest price points to the lowest, wines & spirits are tasted at price levels. Medals are awarded to represent ‘Best Value’. Best quality for the price is a crucial indicator for sales success.
CWSA: The CWSA discovers the wines and spirits that will be major hits in China and boosts the potential and sales of boutique and major brands by giving them the recognition they deserve.
4) Shanghai International Wine Challenge
With the globalization of economy and culture, economic and cultural exchanges among the countries became increasingly frequent, the wine culture begins to develop and spread in Asia gradually by penetrating into the lives of ordinary people. However, facing the various kinds of wine, it's hard for the Chinese consumer to distinguish the fake from the real one, it's even harder for them to tell the difference between merits or defects, as the Chinese wine market is just at the starting point and immature.
Nowadays, most international wine challenges take place in traditional wine regions and countries. Shanghai International Wine Challenge is co-organized by China Council for the Promotion of International Trade (CCPIT) Shanghai Pudong Sub-council and Waigaoqiao International Exhibition & Trading Center of Wine & Beverage, etc. The competition system, judge panel and collection of wine samples of SIWC are in full accordance with international blind tasting standard rules, refusing the commercial promotion of specific region or brand. It can be said that SIWC is one of the most authoritative wine challenges competition in China.