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Every spirits brand is vying for the media’s attention. But, what does it take to get noticed? And how do you tell your story to make your spirits brand shine? BTN talks to Gregg Glaser, Publisher & Editor of the Modern Distillery Age, a weekly e-newsletter/magazine for the U.S. spirits business about ten factors in your press release that will catch the media’s attention.
The key to making on-premise retail calls is preparation and planning. A good salesperson knows time is limited with chain buyers.
One of the biggest challenges that small and medium sized importers and distributors have is retaining their sales reps. In this article, BTN highlights 5 main factors that you can work on to retain your sales reps.
Article on Wine Branding, Craft Beer Branding and Spirits Branding. How to measure your brand score and take it national.
BTN outlines 10 tips on how to prepare your marketing team for your next campaign.
Major factors that are influencing retail stores and effective merchandising programs that work in retail.
The US may be the biggest and most attractive market in the world for export brands, but securing an importer to represent your wine, spirit or beer brand can be a daunting task. For those of you with limited time, here’s a précis of the key elements that will make success more likely.
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