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The key to making on-premise retail calls is preparation and planning. A good salesperson knows time is limited with chain buyers.
There is the scenic route and then there is the freeway. Each person rolls their own way, so it's best for you to figure out the path you would like to take. If you decide to take on the role of the Vineyardless Vintner, here's what you need to know.
One of the biggest challenges that small and medium sized importers and distributors have is retaining their sales reps. In this article, BTN highlights 5 main factors that you can work on to retain your sales reps.
Article on Wine Branding, Craft Beer Branding and Spirits Branding. How to measure your brand score and take it national.
Securing Distribution means understanding your potential partner's market and prepping your brands to succeed. Learn from the expert that meets almost one new distributor a day on how to find beer, spirits or wine distributor partner.
There are many lessons learned by sales executives all over the world. Here are just a few of them on how to turn a one-time buyer into a repeat buyer:
The US may be the biggest and most attractive market in the world for export brands, but securing an importer to represent your wine, spirit or beer brand can be a daunting task. For those of you with limited time, here’s a précis of the key elements that will make success more likely.
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