The Holidays are coming, is your brewery, winery or distillery ready?
From pre-brand awareness in retail stores and with end consumers, to securing distribution and creating post-brand awareness after a distributor is secured, here is what a perfectly targeted brand launch should look like.
If digital marketing were laid out buffet-style, social media would certainly be the main course. And while plenty of wine businesses are hungry for success online, most fall prey to the same 5 marketing mistakes and misunderstandings
Although the US is the world’s biggest importer of bulk wine in terms of value, the market is surprisingly opaque. The key to understanding it, says Sid Patel, is knowing about the three different ways bulk wine is traded.
Many small companies know they have a very good product but are having difficulty gaining retail buyer attention and distribution.
From promises of profit maximization and the timing of your campaign to sample designs of your programming and merchandising, there are a lot of things to consider when designing your new ad.
Building new distribution partnerships is a comprehensive process and success is based on a mutual understanding of both of your long-term goals
Why working with your distributor's sales team is your best investment and how to ensure you produce results for yourself and your distributor.