Are you squeezing every last drop of potential from your sales team? This session will highlight the most modern strategies that wine & spirits producers can start using immediately to improve sales performance.

Jessica Brady, Marketing & Sales Development Manager at JF Hillebrand USA, talks about specific logistics strategies to protect your supply chain in this new normal of growing port congestion, reduced truck capacity, rate volatility, and more.

Barry Dick\'s presentation showcases the results of his MW dissertation investigating the performance of the two principal methods of bulk shipping format available to producers – Flexi tanks or an ISO (International Standards Organization) tank. The study analyzed the performance of these two industry standard methods of transporting bulk wine.

YourSomms, a series showing the lives of the sommeliers and their workplaces. ***About Beki Miller*** Sommelier at La Toque Beki has been working in Restaurants since she was barely old enough. In 2011, she moved to the Bay Area and enrolled in the French Culinary Institute Sommelier program where she graduated at the top of her class and became a Certified Sommelier with the Court of Master Sommeliers. She is a chronic over-achiever and has won a number of prestigious competitions. She earned her Advanced pin from the Court in March 2017. Beki has worked at a number of the Bay Area’s finest restaurants including, Verbena, In Situ and Alexander’s Steakhouse.

Richard Gilbert, a Wine Professional with an experience of 40 years, talks about the importance of the Shelf positioning of the Product and how to merchandise for Holiday season.