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Beverage Trade Network videos

How Important Is The Story Behind The Wines For The Millennials?

Sales & Marketing

28/01/2019

In this Episode of "Insights from Judges", Eric Sigmund, Wine Manager at Total Wine & More, MD, USA, talks about how important the story behind the wines is for millennials.


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How To Sell Slow Moving Wine In Retail?

For any wine brand to earn its place on a retailer’s shelf or a restaurant’s wine list they need to be marketable and consumer driven.
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Key Provisions for Beverage Brands to Include in Distribution Agreements

In her presentation 'Key Provisions for Beverage Brands to Include in Distribution Agreements,' Donna Hartman outlines the most important aspects to consider when negotiating with US distributors. From brand extensions to regional competition, Donna works out a clear blue-print that shows brand owners what they can do to make sure they are properly approaching their next market.
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