Leitman explained how wine drinkers – especially younger millennial wine drinkers – are often influenced by emotion at the point of purchase.

*** About Jennifer Leitman ***

Executive Vice President, Marketing - The Family Coppola Jennifer Leitman is a proven integrated marketing leader and data-driven strategist who thrives on innovation and creativity to connect communities and brands. As executive vice president of Marketing for The Family Coppola, Jen helps translate the vision of Francis Ford Coppola, six-time Academy Award winning director and entrepreneur, to millions of consumers around the world. The Family Coppola encompasses all the things Francis loves most–cinema, wine, food, spirits, resorts, and adventure–and embraces quality, authenticity and pleasure as a backbone to each of these vibrant business endeavors.

*** About IBWSS SF Conference ***

No show offers buyers a greater opportunity to meet producers who offer private label wine, spirits, bulk wine, bulk spirits and contract manufacturing. IBWSS is the ONLY show in the US that will bring the world to you. Over the course of two days leading figures from the global and US wine industry will share their advice, insights, and experiences on how bulk wine and spirits can help grow your private label and branded product business. The event will include a combination of conference sessions and workshop-style sessions. IBWSS buyers are other wineries and distilleries looking to meet up their demand, Importers, Retailers, and Distributors looking for private label programs, negotiants who are looking to meet the growers and producers. Get your visitor pass today and meet the leading bulk and private label suppliers from all over the world. Know More At : www.ibwsshow.com

***About the Organisers: Beverage Trade Network***

Beverage Trade Network is one of the world's leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world's leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios.