In this Episode of "Insights from Judges", Terrile Massimiliano, Head Bartender at Duck & Waffle in London, UK, gives a Bartender's views on Latest Cocktail Trends in the UK. For any spirit brand to earn its place on a retailer’s shelf or a restaurant’s spirits list - and then vitally stay there - they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it. That is why the London Spirits Competition is different. It will single out and shine the spotlight on those spirit brands that consumers really want to buy and have a clear market value for trade buyers.