By providing a real time instance from his experience, Eric Guerra, Chief Sales & Marketing Officer, Vineyard 29, breaks down how a critic's review from Vineyard 29 who probably tastes and rates several bottles a day shouldn't disturb your focus from the actual influencers of your business. He did not mean to completely ignore them, but what he says is, if one is able to manage to create and sustain a culture and a demand for their wine amongst their people, there is certainly no need to deviate away from that focus to a critic who thinks something about the wine. His gentle but firm speech at the conference for alcohol and beverage import and distribution 2019, hosted by Beverage Trade Network was certainly an eye opener.