Videos

Beverage Trade Network videos

Breaking the Bubble of Luxury Wine Growth Factors

Sales & Marketing

11/05/2020

By providing a real time instance from his experience, Eric Guerra, Chief Sales & Marketing Officer, Vineyard 29, breaks down how a critic's review from Vineyard 29 who probably tastes and rates several bottles a day shouldn't disturb your focus from the actual influencers of your business. He did not mean to completely ignore them, but what he says is, if one is able to manage to create and sustain a culture and a demand for their wine amongst their people, there is certainly no need to deviate away from that focus to a critic who thinks something about the wine. His gentle but firm speech at the conference for alcohol and beverage import and distribution 2019, hosted by Beverage Trade Network was certainly an eye opener.


More Videos in this category

The Distributor’s Dilemma: Your Checklist and How To Solve One Problem at a Time

Your import and distribution business, as it exists in a largely capitalist economic environment will exert pressures on you, causing you to react and develop. How you cope and change with those pressures will determine how well you succeed. It’s helpful to start out by looking at the environment you currently occupy and how those pressures become primary motivators to how you run your business. In this session, Bill will make you the MDB (Master of Distribution Business) and cover important touch points of your business and how to tackle one problem at a time
More Videos

Latest Wine Trends In USA

Sue Straight, Wine Director at Oakville Grocery, talks about the latest wine trends in the USA.
More Videos