Get a deeper understanding on the national accounts! What does it really take to pitch big-box chains or national on-premise restaurants? Crack the code and get prepared!

In this Episode of "Insights from Judges", Terrile Massimiliano, Head Bartender at Duck & Waffle in London, UK, talks about the importance of Glassware in a Cocktail Serving among other important things.

Josh Wand is the Founder & Motivator in Chief of BevForce, a recruiting and staffing agency in New York that specializes in hiring strategies and organizational design for beverage companies. Wand developed BevForce to provide the beverage industry with a full-service hiring and job search platform that connects good people to great jobs.

Thomas Barfoed addressed the most important logistics concerns of suppliers, importers and distributors. He explained how small and mid-size brands can optimize their shipments to the U.S., what logistical factors might impact margins and pricing, and how different modes of transportation can impact their go-to-market strategy.

In her presentation 'Key Provisions for Beverage Brands to Include in Distribution Agreements,' Donna Hartman outlines the most important aspects to consider when negotiating with US distributors. From brand extensions to regional competition, Donna works out a clear blue-print that shows brand owners what they can do to make sure they are properly approaching their next market.