In this Episode of "Insights from Judges", Mathias talks about the Influence that packaging of wine has, in his decision-making as a sommelier and a wine chooser in one of London's finest restaurants.

Questions like how distributors can train their representatives, most effective merchandising that works in retail, elevator pitch for a new brand, how to help them when brands do not sell, how to get a floor display, how to build a strong relationship with them, and more.