Private label wine sales have evolved dramatically in the past 25 years along with market conditions, distribution channels, consumer awareness and interest in wine, and the industry at large, resulting in an environment where control brands will not only thrive, but will grow remarkably in importance and scale in the US. In this talk, we will review a 5 step “RAPID” approach to building a control brand that achieves escape velocity.

Tiago Mira, Head Bartender, Head Creative Mixologist at Annabel’s Club in Berkeley square, London, UK, gives tips for suggesting spirits to customers.