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Beverage Trade Network videos

How To Market and Grow Distribution Of Your Luxury Brands

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28/06/2019

The luxury wine category can be one of the most rewarding and profitable segments in the wine industry. This session, presented by luxury wine marketing expert, Eric Guerra, will educate and inspire those looking to elevate their brand image by highlighting the unique characteristics that every highly sought-after successful brand displays.


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Tips For Retailers To Effectively Merchandise and Price Their Private Label Labels

What happens on the sales floor? Floor operations at the retail level are often overlooked. Floor execution is just as important as setting up the pieces to create the brand. In this session, you will learn about: 1. How mainstream wine retail pricing can impact your private label sales. 2. How to set up promo retail pricing. 3. People who are working on the floor.
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