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How to Optimize your Bottle Price and Increase Sales

This article explores essential tools and strategies for your commercial sales team.

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Over the past decade, the uncompromising nature of recent commoditization trends and large scale mergers and acquisitions, along with a steadily expanding competition pool, have effectively diminished expected margins for independent wine, beer and spirits producers down from highs of 40-50% gross margin to accepted current levels of 20-35% gross margin. These financial strains have created a highly competitive marketplace in which pricing strategy has become an integral part to any commercial finance team’s overall success. From procurement to customer tendency, there is little room for error and business hinges on understanding all underlying causes liable to cause quarterly variances in projected profit margins.

How can you protect against margin contraction in an increasingly cost heavy market?

What are the leading strategies used by some of the most successful commercial teams?

How can you identify problems within your pricing management team?

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