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How to Make Your Spirit Brand Stand Out in Vacation Markets

BTN explores how craft distilleries can build brand recognition and increase customer retention through popular travel destinations.

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When you think of the back of a typical beach bar in a tropical paradise, how does it look? Do the bottles stand out as distinctive brands? or do they blend together for an effect that says: we have all the alcohol you could want on vacation, and the specifics of what you’ll be drinking doesn’t matter much? Great for the party, terrible for the brand.

In the sleepy Abaco out-islands of the Bahamas there is a brand that has appeared with strength, and as if in an instant: Ole Smoky Tennessee Moonshine. This distillery’s products can be found throughout the islands, and their popularity with the tourist crowd continues to grow. What makes this arrival so remarkable is that it highlights how few brands are actually show-cased in bars, hotels and liquor stores throughout the region.

Ole Smoky offers a variety of flavored Tennessee whiskeys, and moonshine-soaked accoutrements in immediately recognizable mason jars, emblazoned with distinctive and stylized labels. On the counters of almost every bar or resto in the Abacos you’ll find their effective faux-wood display stands, tantalizing both patrons and bartenders alike.

The question is: how do you make new travel destination markets a hotbed for your craft spirits?

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