BTN Academy // Articles

How To Call On National Retail Chain Accounts

What wineries, distributors and importers need to do when making a off-premise chain call and how to call on Costco Wholesalers, Whole Foods Markets, Total Wines & More.

Views Mark as favorite
Photo for: How To Call On National Retail Chain Accounts

Understanding how chain stores source new wine, beer and spirits means taking the time to research each chain respectively and perfecting your pitch to fit the buyer's profile.  Ratings, reviews, price, margin, supply, merchandising - these are all key aspects of a well developed brand ready for national distribution, but even after you've targeted your key partners and done your due diligence it can take a long time to secure a meeting with a chain store buyer.  Getting them to focus on your brand is even more difficult.

From developing your local distribution network to working with category managers inside the offices of large retailers, each new relationship you develop is an important aspect of succesful expansion.

BTN interviews Adam Vignola, Sales and Operations at Total Wine, on how to pitch your liquor, beer and wine to a national chain. 

BTN Premium Content

BTN Premium Members, please Log In to access the complete Webinar.

Not a member? Please Sign Up now and choose your Premium plan.

For only $29 a month, get full access to articles and webinars on BTN + other benefits like:

  • Full Access to BTN Consultants
  • Full Access to Buying Leads
  • Post Unlimited Brands
  • Full Access to all Articles and Webinars
  • Social Media Push On Your Brands
  • Discounted rates to exhibit at major partner events and conferences
  • And Much More...

Your BTN membership will reduce your trial and error time: Why experiment with your branding and distribution when you can fast-track your time to success? Get 'How to do it' content which will help you improve your sales and grow your distribution. Just one article can help you make better decisions and improve your distribution strategy. Select your plan here >>

Looking to grow your distribution in USA? Then become an exhibitor at the 2018 USA TradeTasting and meet the Importers, Distributors, Retailers, and Press of USA. Super early bird pricing ends September 30, 2017.

See why thousands of beverage professionals use beveragetradenewtork.com

It’s free and easy to get started. Create your profile and within minutes access BTN tools to help grow your beverage business.

Get started now!