Wine label Innocent Bystander appoints McCann Melbourne as lead creative agency
Brown Family Wine Group has named McCann Melbourne as lead creative agency for its Innocent Bystander wine label.
According to the mumbrella
McCann Melbourne, managing partner strategy, Simon McCrudden said: “We’re big fans of the Innocent Bystander brand – and product – so it’s great to start working with the team.
“Innocent Bystander has such a distinctive attitude in a cluttered world of wines that often look, feel and deliver on the same ubiquitous experience. We had an immediate rapport with the Innocent Bystander team, so we know it will be a lot of fun working together.”
Read more at source: mumbrella
