According to the source,

Snoop Dogg has entered a multi-year partnership with 19 Crimes, the first winery that uses augmented reality to bring their labels to life.

The first wine from the collaboration will be “Snoop Cali Red,” available in stores this summer. The expansion will bring a contemporary lens on 19 Crimes, a line that is inspired by convicts turned colonists that built Australia. 

Read more at source: the source